I’m not going to say Ina Steiner is full of crap, that would be unfair. According to the charts posted on her AB blog, eBay has been losing rank for unique visitor traffic in the U.S.A. She says Amazon is receiving more traffic and that Craig’s List (a company partially owned by eBay) is on track to surpass eBay as well.
Somehow she neglects to mention that on the global scale, eBay is still dominating both Amazon and Craig’s List (80 million vs 67 million and 59 million). eBay is actually growing and leaving Amazon and Craig’s List behind. In the last month CL actually went down 1.52%. Have a look at the chart below:
[click to enlarge]
In the 21st century, global is much more relevant than national. To be fair, both Ina’s chart and the chart I took from Compete.com mean very little. The money is made from conversion of traffic, not from how many people click a link and then close it without buying anything. I’m not even sure why CL gets mentioned. People go there looking to find prostitutes or haggle for their neighbor’s lawnmower.
I would love to learn how many of eBay’s 80 million visitors actually made purchases. The same with Amazon’s 67 million. I would love to compare the percent of buyers versus bouncers. I’d love to look at the percentage of return visitors.
Posted under Uncategorized
This post was written by admin on July 9, 2010
